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Buttondown

The last email platform you'll switch to, focused on simplicity, reliability, and helping you succeed.

Quick Info

Starting at $9/month or $90/year
0 reviews
Launch stage

Overview

Buttondown positions itself as a dependable and user-centric email platform, aiming to solve the common frustrations associated with other providers like unexpected fee hikes, feature bloat, or platform instability. It emphasizes a commitment to its users' success by focusing on core functionalities like high deliverability, robust personalization, and powerful automation, all while maintaining a simple and intuitive experience. The platform is built around the idea that email should be easy. It offers a Markdown-based editor for efficient content creation and a comprehensive API for developers who need to integrate email capabilities into their own tools. Buttondown also supports paid subscriptions without taking a cut of the revenue, making it an attractive option for creators looking to monetize their content directly. Its dedication to customer feedback and long-term stability aims to make it the last email platform users will ever need to migrate from.

Pricing

Base Plan

$9/month or $90/year

  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
  • Free migration by us
  • Tagging & segmentation
  • Paid subscriptions
  • Comments and surveys
  • Analytics
  • RSS-to-email support
  • Email attachments

Pros & Cons

Pros

  • Reliable and stable platform, designed for long-term use
  • No fees taken from paid subscriptions, maximizing creator revenue
  • Powerful API for developers to extend functionality
  • Excellent email deliverability and spam protection
  • Simple and intuitive Markdown editor for content creation
  • Transparent and customer-centric product development
  • Team features without additional per-user costs

Cons

  • May lack some advanced visual drag-and-drop email builder features found in competitors
  • Focus on simplicity might mean fewer niche features compared to enterprise-level platforms
  • Learning curve for those unfamiliar with Markdown for email content
  • Limited information on specific integrations with third-party tools (beyond API)

Use Cases

Reviews & Ratings

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Best For

  • Sending regular newsletters to an audience
  • Monetizing content through paid email subscriptions
  • Building and managing an email list for a business or personal brand
  • Automating email sequences for onboarding or engagement
  • Developers wanting to integrate email sending into their applications via API
  • Collaborating with a team on newsletter content and strategy

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