Buttondown

The last email platform you'll switch to, focused on simplicity, reliability, and helping you succeed.

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Newsletter Analytics Scheduling

Launch Stage

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Quick Info

Starting at $9/month or $90/year

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Launch stage

Overview

Buttondown positions itself as a dependable and user-centric email platform, aiming to solve the common frustrations associated with other providers like unexpected fee hikes, feature bloat, or platform instability. It emphasizes a commitment to its users' success by focusing on core functionalities like high deliverability, robust personalization, and powerful automation, all while maintaining a simple and intuitive experience.

The platform is built around the idea that email should be easy. It offers a Markdown-based editor for efficient content creation and a comprehensive API for developers who need to integrate email capabilities into their own tools. Buttondown also supports paid subscriptions without taking a cut of the revenue, making it an attractive option for creators looking to monetize their content directly. Its dedication to customer feedback and long-term stability aims to make it the last email platform users will ever need to migrate from.

Best For

Sending regular newsletters to an audience

Monetizing content through paid email subscriptions

Building and managing an email list for a business or personal brand

Automating email sequences for onboarding or engagement

Developers wanting to integrate email sending into their applications via API

Collaborating with a team on newsletter content and strategy

Key Features

High email deliverability and spam protection

Robust personalization and automation features

Markdown-based email editor

Feature-complete API for custom integrations

Advanced analytics to track performance

Team collaboration with no per-seat charges

Paid subscriptions support without taking a cut

Prioritizes customer feedback for product roadmap

Pricing

Base Plan

$9/month or $90/year

Rich text or markdown editor
Send from a custom domain
Hosted newsletter archives
Privacy-first
Free migration by us
Tagging & segmentation
Paid subscriptions
Comments and surveys
Analytics
RSS-to-email support
Email attachments

Pros & Cons

Pros

Reliable and stable platform, designed for long-term use
No fees taken from paid subscriptions, maximizing creator revenue
Powerful API for developers to extend functionality
Excellent email deliverability and spam protection
Simple and intuitive Markdown editor for content creation
Transparent and customer-centric product development
Team features without additional per-user costs

Cons

May lack some advanced visual drag-and-drop email builder features found in competitors
Focus on simplicity might mean fewer niche features compared to enterprise-level platforms
Learning curve for those unfamiliar with Markdown for email content
Limited information on specific integrations with third-party tools (beyond API)