Emporia Research

Overview

Emporia Research provides a specialized ecosystem for B2B market research, connecting businesses with verified professional audiences. Its core offerings include mrxCore for customers, enabling access to verified B2B audiences and a DIY platform for data collection, alongside managed services for those who prefer expert assistance. This ensures that businesses can gather high-quality, relevant insights directly from their target professional demographic.

For participants, the Polis platform offers opportunities to earn income by sharing professional opinions, fostering a community, and gaining expert credentials. Suppliers benefit from Levada, a suite of tools designed for efficient audience allocation, project reconciliation, and enhanced traffic metadata. This integrated approach aims to streamline the entire B2B market research lifecycle, from participant recruitment and data collection to analysis and fraud prevention, making it a comprehensive solution for various stakeholders in the research industry.

Best For

Companies needing to conduct in-depth B2B market research with verified professionals.

Organizations looking to quickly gather B2B insights without extensive internal resources (via managed services).

Market research agencies seeking tools to manage and allocate B2B audiences for their projects.

Individuals with professional expertise looking to monetize their insights through surveys and focus groups.

Businesses aiming to benchmark B2B digital twin efficacy or understand synthetic B2B audiences.

Researchers interested in anti-fraud measures for market research sampling.

Key Features

Verified B2B Audiences (mrxCore)

DIY B2B Data Collection Platform (mrxCore)

Managed Services for B2B Research

Income for Participants (Polis)

Professional Community for Participants (Polis)

Expert Credentials for Participants (Polis)

Audience Allocation Tooling for Suppliers (Levada)

Easy Project Reconciliation for Suppliers (Levada)

Enhanced Traffic Metadata for Suppliers (Levada)

Synthetic B2B Audiences research

Anti-Fraud Tools in Market Research Sampling

Pros & Cons

Pros

Access to verified B2B audiences ensures higher data quality and relevance.
Offers both DIY platform and managed services, catering to different user needs and technical capabilities.
Provides tools for participants to earn income and engage in a professional community, fostering a reliable panel.
Suppliers can efficiently manage traffic and reconcile projects with specialized tooling.
Focus on B2B market research addresses a niche with specific data quality requirements.
Includes resources and studies on advanced topics like synthetic audiences and anti-fraud measures.

Cons

The platform's full capabilities might require a learning curve for new users, especially for DIY options.
Pricing information is not readily available on the public website, requiring direct contact for quotes.
May be more suited for larger organizations or dedicated market research teams due to its comprehensive nature.
Specific integration capabilities with other market research or CRM tools are not explicitly detailed.
The breadth of offerings across customers, participants, and suppliers could lead to complexity in navigation for a single user type.

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