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Ghost

Turn your audience into a business with a powerful platform for professional publishers to create, share, and grow content.

Quick Info

Starting at $15 USD / mo
0 reviews
Grow stage

Overview

Ghost is a powerful and flexible platform specifically built for professional publishers to create, share, and grow a business around their content. It offers a comprehensive suite of tools that enable users to build a custom website, publish various forms of content, send newsletters to their audience, and implement paid subscription models for monetization. The platform emphasizes giving creators complete control over their brand and online presence.

Beyond basic content management, Ghost provides extensive customization options for website design, including a marketplace with hundreds of themes and the ability to build custom designs from scratch. It also supports integrations with thousands of third-party apps and services, making it highly extensible. Ghost is designed to handle the technical aspects in the background, allowing creators to focus on producing high-quality content and engaging with their audience.

Best For

Bloggers and writers looking to monetize their content directly
Journalists and news outlets building independent publications
Creators (YouTubers, podcasters, artists) wanting to offer exclusive content to subscribers
Businesses implementing ambitious content marketing strategies
Developers seeking a flexible, open-source publishing platform

Key Features

Website builder with custom design options
Content publishing tools
Newsletter sending capabilities
Paid subscriptions and membership management
Hundreds of custom themes available
Integrations with thousands of apps and services
Developer-friendly with source code and documentation
Branding control

Pricing

Starter

$15 USD / mo
  • Your own website
  • Custom domain
  • Email newsletter
  • Simple design settings
  • 1,000 members
POPULAR

Publisher

$29 USD / mo
  • 3 staff users
  • Custom themes
  • 8,000+ integrations
  • Paid subscriptions
  • Advanced analytics
  • 1,000 members

Pros & Cons

Pros

  • Comprehensive platform for content monetization through subscriptions
  • High degree of control over website design and branding
  • Integrated newsletter functionality simplifies audience engagement
  • Extensible with a marketplace for themes and integrations
  • Open-source nature provides transparency and flexibility for developers
  • Focus on professional publishing needs

Cons

  • Requires some technical understanding for advanced customization or self-hosting
  • May have a learning curve for users new to content management systems with membership features
  • Pricing for hosted versions might be a consideration for very small or new creators
  • Limited built-in SEO tools compared to some general-purpose CMS platforms (though extensible)

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