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Kickstarter

Fund creative projects and bring ideas to life with a global community of backers.

Quick Info

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Launch stage

Overview

Kickstarter is a pioneering crowdfunding platform designed to help creators bring their ambitious and innovative projects to life. It operates on an 'all-or-nothing' funding model, meaning projects must reach their set financial goal within a specific timeframe to receive any funds. This model protects both creators and backers, ensuring that projects only proceed if there's sufficient community interest and financial support. The platform hosts a vast array of categories, from art and design to technology and games, fostering a diverse ecosystem of creativity. Creators build detailed project pages, outlining their vision, budget, and the rewards they offer to backers at different contribution levels. For backers, Kickstarter offers a unique opportunity to discover and support groundbreaking ideas, often receiving exclusive early access or limited-edition products in return for their pledge. It's a powerful tool for creators to not only secure funding but also to build a dedicated community around their work.

Pricing

Pros & Cons

Pros

  • Access to a large, established community of backers
  • Provides a structured platform for project presentation and funding
  • All-or-nothing funding model protects creators if goals aren't met
  • Strong focus on creative and innovative projects
  • Offers tools for community engagement and project updates
  • Potential for significant media attention and virality

Cons

  • High platform fees and payment processing fees
  • Projects can fail to meet funding goals, resulting in no funds received
  • Significant effort required for campaign creation and promotion
  • Risk of project delays or failure to deliver rewards to backers
  • Competition for backer attention can be intense
  • Strict guidelines for project types and content
  • Reputational risk if project delivery is poor

Use Cases

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Best For

  • Launching a new board game or video game
  • Funding an independent film or documentary
  • Producing a new album or musical project
  • Creating innovative tech gadgets or hardware
  • Publishing a graphic novel or comic series
  • Developing unique art installations or performances
  • Bringing a new design product to market

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