Matomo

Matomo is a powerful web and app analytics platform designed for those who prioritize data accuracy, privacy, and ownership. Unlike many analytics solutions that rely on data sampling, Matomo promises to track 100% of available traffic, providing precise insights into visitor behavior, conversions, and marketing performance. It offers a robust set of features, including detailed visitor logs, real-time analytics, goal tracking, e-commerce analytics, and advanced segmentation.

A key differentiator for Matomo is its commitment to privacy. It is built with privacy by design, offering features like anonymization of IP addresses, opt-out mechanisms, and compliance with major data protection regulations such as GDPR, CCPA, and LGPD. Users have the choice between a cloud-hosted service, where Matomo manages the infrastructure, or an On-Premise version, which is open-source and allows organizations to host their analytics data on their own servers, ensuring complete control and ownership. This flexibility makes Matomo suitable for a wide range of users, from small businesses to large enterprises with specific data governance needs.