Microsoft Clarity
A free, powerful analytics tool that captures how people use your site, offering heatmaps, session recordings, and insights.
Overview
Microsoft Clarity is a powerful, yet completely free, analytics tool that provides deep insights into how users interact with websites and mobile applications. It offers core features like heatmaps, which visualize where users click, scroll, and engage, and session recordings, allowing users to replay individual visitor journeys to understand their behavior in detail. This helps identify usability issues, popular content, and areas for improvement. The tool is designed for ease of use, with a quick setup process that starts delivering data within minutes. Its integration with Google Analytics allows users to combine quantitative data with qualitative user behavior insights. Clarity's commitment to being 100% free forever, without traffic limits, makes it an attractive option for businesses of all sizes looking to enhance their online presence without incurring additional costs. It also supports mobile app analytics across various platforms, extending its utility beyond just websites.
Pricing
Pros & Cons
Pros
- Completely free forever with no hidden costs or traffic limits
- Easy and quick setup, providing data in minutes
- Offers essential user behavior analytics like heatmaps and session recordings
- Integrates with Google Analytics for a more comprehensive view
- Supports mobile applications with lightweight SDKs
- GDPR and CCPA compliant, addressing privacy concerns
- Provides automated insights to quickly identify trends
Cons
- May have fewer advanced features compared to paid alternatives like Hotjar or FullStory
- Data retention policies might be less flexible than some paid tools
- Custom reporting and segmentation options could be less robust
- Integration ecosystem might be smaller than more established analytics platforms
- Reliance on Microsoft ecosystem for support and development
- Learning curve for interpreting complex user behavior patterns without advanced filtering
Use Cases
Reviews & Ratings
0 reviews
Share Your Experience
Sign in to write a review and help other indie hackers make informed decisions.
Sign In to Write a ReviewNo Reviews Yet
Be the first to share your experience with this tool!
Best For
- Optimizing website design and layout based on user interaction
- Identifying friction points and usability issues in user journeys
- Understanding content engagement and popular sections of a page
- Debugging user-reported issues by replaying their sessions
- Improving conversion rates by analyzing user behavior on critical funnels
- Gaining insights into mobile app user interaction and performance
Ready to try Microsoft Clarity?
Join thousands of indie hackers building with Microsoft Clarity