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PushOwl

Omnichannel marketing app for Shopify stores, turning visitors into customers with Email, Push, & SMS notifications.

Quick Info

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Overview

PushOwl is an omnichannel marketing application designed to help Shopify stores convert visitors into paying customers and retain them. It integrates email, web push notifications, and SMS marketing into a single platform, allowing businesses to create cohesive and automated communication strategies.

The tool focuses on key e-commerce outcomes such as activating new visitors, engaging existing customers, and retaining them through various automated campaigns like abandoned cart reminders, back-in-stock alerts, price drop notifications, and personalized welcome series. By leveraging multiple communication channels, PushOwl aims to maximize reach and effectiveness, ultimately driving sales and improving customer lifetime value for Shopify merchants.

Best For

E-commerce stores looking to recover abandoned carts effectively.
Online retailers wanting to announce new product launches or sales.
Businesses aiming to re-engage inactive customers with personalized offers.
Shopify merchants needing a unified platform for email, SMS, and push campaigns.
Stores wanting to provide real-time shipping updates and order confirmations.
Brands looking to build customer loyalty through automated welcome series and personalized communication.

Key Features

Email Marketing
SMS Marketing
Web Push Notifications
Marketing Automation
Abandoned Cart Recovery
Back-in-Stock Alerts
Price Drop Alerts
Shipping Updates
Welcome Series
Segmentation
Analytics and Reporting
MagicFit (new feature)

Pros & Cons

Pros

  • Comprehensive omnichannel approach (Email, SMS, Push) within one platform.
  • Specifically built for Shopify, ensuring deep integration and ease of use for e-commerce.
  • Automated marketing flows for various scenarios like abandoned carts and back-in-stock.
  • Proven track record with over 500,000 stores using the platform.
  • Offers a free tier to get started, making it accessible for new businesses.
  • Provides detailed analytics to track campaign performance.

Cons

  • Primarily focused on Shopify, limiting its use for businesses on other e-commerce platforms.
  • Pricing structure might become costly for high-volume stores across all channels.
  • Requires integration and setup for each marketing channel, which can be time-consuming initially.
  • Effectiveness of push notifications can vary based on browser and user settings.
  • SMS marketing capabilities might be region-specific or have additional costs.

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