Reform

Reform is a powerful form builder designed to help businesses create high-converting forms that not only capture leads but also ensure their quality. It offers a comprehensive set of features, from basic embedding and no-code customization to advanced capabilities like A/B testing, real-time analytics, and lead enrichment. The platform emphasizes maximizing both the quantity and quality of leads by providing tools to optimize form performance and integrate seamlessly with existing marketing and CRM ecosystems.

The tool works by allowing users to design forms with various fields, apply conditional logic for dynamic experiences, and then embed them onto their websites or share them directly. Its core value proposition lies in its analytical and optimization features, such as A/B testing different form versions to identify the best performers and recovering abandoned submissions to minimize lost opportunities. With robust integration options and features like email validation and spam prevention, Reform aims to streamline the lead capture process and deliver actionable insights for continuous improvement.