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Statista

Access over 1,000,000 market and customer data sets for informed decision-making and efficient research.

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Overview

Statista is a premier online portal for statistics, market data, and business intelligence. It aggregates quantitative data on various topics from numerous sources, providing users with a comprehensive and reliable foundation for their research and strategic decisions. The platform offers an intuitive interface to explore statistics across industries like e-commerce, technology, consumer goods, and more. Users can access millions of data points, including market forecasts, consumer surveys, and industry reports. A key value proposition is the ability to download data in user-friendly formats such as Excel, PDF, and PNG, facilitating seamless integration into presentations, reports, and internal analyses. Statista aims to streamline the data gathering process, allowing professionals and academics to focus on interpretation and application rather than data collection.

Pricing

Pros & Cons

Pros

  • Extensive database with over a million data sets covering diverse industries.
  • Data available in multiple convenient download formats (XLS, PDF, PNG).
  • Provides a centralized source for market research, saving time on data collection.
  • Offers both recent and popular statistics, making it easy to find trending data.
  • Covers a broad range of global topics and industries, suitable for varied research needs.
  • High-quality, reliable data from reputable sources.

Cons

  • Access to the full database typically requires a paid subscription, which can be costly for individuals or small startups.
  • While comprehensive, specific niche data points might still be missing.
  • The sheer volume of data can be overwhelming for new users, requiring a learning curve to navigate effectively.
  • Data visualization options within the platform might be limited compared to dedicated BI tools.
  • Some data might be aggregated, potentially lacking granular detail for highly specific analyses.

Use Cases

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Best For

  • Market research and trend analysis for business planning.
  • Academic research and educational purposes.
  • Competitive analysis and benchmarking.
  • Creating data-driven presentations and reports.
  • Identifying new market opportunities and consumer insights.
  • Supporting strategic decision-making with factual data.

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