Umami
The modern analytics platform for effortless insights, helping you collect, analyze, and understand your website data.
Overview
Umami is a modern, open-source analytics platform designed to simplify the process of collecting, analyzing, and understanding website data. It provides a comprehensive suite of features that go beyond basic pageview tracking, enabling users to gain deeper insights into their website traffic and user behavior. The platform emphasizes ease of use, allowing users to quickly set up tracking and view their data through intuitive dashboards. Umami's core value proposition lies in its ability to offer a robust analytics solution that is both powerful and privacy-friendly. It allows users to track everything from general traffic statistics and visitor demographics to custom events like button clicks and form submissions. Furthermore, it includes advanced product analytics features such as user journey mapping, retention tracking, and conversion funnels, making it a versatile tool for optimizing websites and digital products. Being open-source, it also offers the flexibility of self-hosting for those who prefer full control over their data infrastructure.
Pricing
Hobby
- 100K events per month
- Up to 3 websites
- 6 month data retention
- Community support
Pro
- 1 million events per month
- $0.00002 per additional event
- Unlimited websites
- Unlimited team members
- 5 year data retention
- Email support
Pros & Cons
Pros
- Open-source and self-hostable, offering full data ownership and privacy control.
- User-friendly interface for easy data comprehension.
- Comprehensive feature set for both web and product analytics.
- Simple setup process, getting data to the dashboard quickly.
- Privacy-friendly tracking code.
- Ability to track custom events beyond pageviews.
Cons
- May require technical knowledge for self-hosting and maintenance.
- Cloud version might have pricing tiers that could be a barrier for very small projects.
- Potentially fewer advanced integrations compared to larger, more established analytics platforms.
- Community support might be less extensive than commercial alternatives for specific issues.
- Lack of advanced AI-driven insights or predictive analytics features found in some competitors.
Use Cases
Reviews & Ratings
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Best For
- Understanding overall website traffic and visitor demographics.
- Tracking user engagement with specific elements like buttons or forms.
- Optimizing conversion funnels and identifying drop-off points.
- Monitoring real-time website activity during campaigns or launches.
- Analyzing user retention to improve product stickiness.
- Comparing traffic trends over different periods to measure campaign success.
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