WhatConverts
Track every lead source, from calls to forms, and optimize your marketing ROI with detailed attribution.
Overview
WhatConverts is a powerful lead tracking and reporting platform designed to give businesses clear insights into their marketing performance. It goes beyond simple traffic metrics by attributing every lead — whether it's a phone call, a website form submission, a chat message, or an e-commerce transaction — directly back to the specific marketing source that generated it. This allows marketers to understand exactly which campaigns, keywords, and channels are delivering the most valuable leads.
The platform offers robust features for lead management, including the ability to search, filter, qualify, and value leads. Users can easily identify and eliminate junk leads, assign monetary values to qualified leads, and export this data to their CRM systems. With comprehensive marketing and custom reporting tools, WhatConverts empowers businesses to make data-driven decisions, optimize their marketing spend, and ultimately improve their return on investment by focusing on what truly converts.
Best For
Key Features
Pros & Cons
Pros
- Comprehensive lead attribution across multiple channels (calls, forms, chat, e-commerce).
- Ability to qualify and value leads, distinguishing good leads from junk.
- Detailed reporting and custom report builder for in-depth marketing insights.
- Integration capabilities for exporting leads to CRMs.
- Helps optimize marketing spend by identifying high-performing channels.
Cons
- Requires setup and configuration for each tracking method (calls, forms, chat).
- May have a learning curve for users unfamiliar with lead attribution concepts.
- Pricing structure might be complex for very small businesses or those with low lead volume.
- Reliance on accurate data input for lead qualification and valuation.
- Specific integrations might not cover all niche CRMs or marketing tools.
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