Fathom Analytics
A simple, privacy-first Google Analytics alternative for insightful, non-invasive web analytics.
Overview
Fathom Analytics positions itself as a streamlined, privacy-centric alternative to traditional web analytics platforms like Google Analytics. Its core value proposition lies in providing essential website traffic insights without compromising user privacy or requiring complex configurations. The tool achieves this by operating entirely without cookies, making it inherently compliant with global privacy regulations such as GDPR, CCPA, and ePrivacy, thereby eliminating the need for intrusive cookie banners on websites. The platform is designed for simplicity, featuring a clean and intuitive dashboard that presents key metrics in an easily digestible format. Setup is quick and straightforward, involving just a single line of code that can be integrated into any website, CMS, or framework. Fathom focuses on delivering actionable data, allowing users to understand their audience and website performance without getting bogged down by an overwhelming array of features or data points. It offers forever data retention and is independently owned, reinforcing its commitment to user privacy and a focused product vision.
Pricing
Up to 100,000 pageviews (Monthly)
- Up to 50 sites included
- Ecommerce/event tracking included
- Easy integration with all CMSs/frameworks
- API access
- Forever data retention
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Unlimited data exports
- Enterprise-grade infrastructure
- Amazing email support
Up to 200,000 pageviews (Monthly)
- Up to 50 sites included
- Ecommerce/event tracking included
- Easy integration with all CMSs/frameworks
- API access
- Forever data retention
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Unlimited data exports
- Enterprise-grade infrastructure
- Amazing email support
Pros & Cons
Pros
- Extremely simple and intuitive interface, reducing learning curve
- Fully privacy-compliant (GDPR, CCPA, ePrivacy) by design, eliminating legal concerns
- No cookie banners required, improving user experience and reducing website clutter
- Lightweight script ensures fast website loading times
- Focuses on essential metrics, avoiding data overload
- Independently owned, not beholden to large corporate interests
Cons
- Lacks advanced segmentation and custom reporting features found in more complex tools
- May not be suitable for users requiring deep, granular data analysis or complex funnels
- No free tier, only a free trial is offered
- Limited integrations compared to larger analytics platforms
- Pricing might be higher for very small projects compared to free alternatives (like basic GA)
Use Cases
Reviews & Ratings
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Best For
- Websites needing simple, actionable traffic insights
- Businesses prioritizing user privacy and data compliance
- Marketers who want to avoid cookie banners and complex analytics setups
- Content creators and bloggers who need basic visitor statistics
- Developers looking for a lightweight analytics solution for their projects
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