Google Analytics

Google Analytics is a widely used web analytics service that tracks and reports website traffic, providing a comprehensive view of how users interact with a website. It collects data on various metrics such as page views, session duration, bounce rate, traffic sources, and user demographics. This data is then presented through customizable dashboards and reports, allowing users to gain actionable insights into their website's performance and user behavior. The tool helps businesses understand their audience, optimize their content, and improve their marketing strategies. By integrating with other Google services like Google Ads and Search Console, it offers a holistic view of online presence and campaign effectiveness. While powerful, it requires careful setup and understanding to leverage its full potential, and users should be mindful of data privacy considerations.